Launching from zero revenue
One purchase in month one. 147 in month five.
Men's innerwear brand
- ROAS in month five
- 3.6x
- cost per purchase, down from ₹15,986
- ₹304
- revenue in month five, from zero
- ₹1.62L
Month one reached 392,000 people and made one sale. How finding the real buyer and switching to educational carousels turned the account around.